Automation of B2B sales by intelligent 3D configurators

Challenge
With immersive e-commerce becoming more popular and in demand, more and more companies use relevant solutions to attract new audience and look competitive. Not just high quality visualization matters, but more progressive functionality like, for example, product customization and configuration bring additional value to existing software solutions. In turn, seamless integration of digital imaging technology with other online retail systems like inventory management, order generation, payment processing etc. is the next step in smart automation of today’s e-commerce.
Technology solution
Open Cascade possesses unique expertise to develop intelligent and interactive 3D product web configurator software powered by Open Cascade Commercial Platform. 3D online catalogue forms the basis of the solution. However, advanced functionality like the capability to perform 3D model editing (including individual parts and assemblies) in accordance with customer requirements is implemented. For example, end users of configurators are able to change dimensions right on a CAD model, alter positions and colors of individual items, add or remove holes, customize the set of accessories, etc. In other words, customers can be involved in 3D product modeling process. Once the configuration is completed, 3D data and related information generated by the solution is transferred to manufacturing. Linking visualization solution with ERP and/or PLM system allows generating and transferring the list of constituent elements to the warehouse and coordinate the consumption of materials.
Business value
The solution allows customers to enhance sales process with 3D, giving end-users access to large information volumes through the web. Integration of powerful 3D sales web-tools with CPQ system ensures automation of complex and configurable products quoting, etc. The solution allows bridging gaps between PLM data, end-user web portals and ERP, establishing end-to-end continuity that digitally transform existing processes and reduce costs.
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